FACIAL TREATMENTS, NATURAL PRODUCTS

Innovative scale-up in high-end natural cosmetics, whose brand is characterized by a Made in Italy approach: it is developing e-commerce through a community of over 20,000 users with a significant repurchase rate. The brand's distinctive asset revolves around several pillars: • effectiveness proven by a study conducted by La Sapienza University, in collaboration with internationally renowned dermatologists • loyalty and repurchase rates exceeding 70% on the online channel • consolidated know-how in online sales (€1 of marketing spending generates €3 in sales) • copyright of the cosmeceutical concept, thanks to the action of essential oils that relax body and mind • genderless, inclusive and multifunctional products: allow for a short, practical and waste-free skincare routine • concept embracing sustainability: eco-friendly, anti-waste and anti-contamination packaging; each product exceeds 98% naturalness • strongly premium image and structure, able to support premium digital content.

The majority shareholders, aware that self-financing has become a constraint on growth, are oriented towards the partial or total sale of the company to an industrial investor able to share their assets. They guarantee full availability for an optimal handover. The investment will be aimed at introducing the brand in various countries, such as China, United Arab Emirates, India, and the United States, where collaborations with some distributors are already active.

• proven effectiveness vs other cosmetic brands
• consumer appreciation (short and effective line)
• high redemption
• premium image despite being natural
• aligned with industry mega trends (inclusivity, sustainability, holistic);
• skincare suitable for men and women;
• good product margin, with room for further improvement;
• targets the most attractive segments of the global market, already proven online with over 500 Key Opinion Leaders
• reputation fueled by national opinion leaders: the founder was recently invited to open the Milan Beauty Week as an innovation case history