brand/patent Specifications
A registered Utility Model relating to a technological system for managing targeted advertising within cinemas is available for industrial exploitation.
The system creates a digital ecosystem interconnected between cinemas, advertisers, and viewers, bringing the targeting and measurement logic typical of online advertising into the physical world.
The technology combines:
• cinema mobile app
• computer vision systems
• machine learning algorithms
• cloud data analytics platform
to generate highly targeted and measurable advertising campaigns within cinema spaces.
The system allows detection of audience attention towards advertising screens in the cinema's common areas and subsequently sends personalized notifications to viewers' smartphones, containing offers, promotions, or information about the products displayed.
The invention transforms the cinema from a simple projection venue into a commercial communication and audience engagement platform, creating new revenue streams for operators and an extremely effective marketing channel for advertisers.
Application areas
The technology can be applied in the following areas:
• multiplex cinema chains
• cinema advertising networks
• digital advertising and retail media operators
• proximity marketing platforms
• indoor advertising space management companies
Industrial rationale of the operation
The operation is aimed at industrial or technological operators interested in acquiring or developing the technology in order to:
• integrate new data-driven advertising solutions
• develop targeted advertising models in physical environments
• create new omnichannel marketing platforms
• monetize audience attention in entertainment contexts.
