ONLINE PROVIDER OF HOME HEALTH AND WELLNESS SERVICES

Company specifications

The company has developed a proprietary platform through which it markets home health and wellness services in more than 20 Italian provinces. The services have already been chosen by more than 5,500 customers throughout central and northern Italy.

Target

After years of organic growth, without significant investments in marketing, the shareholders are willing to identify an industrial partner operating in the medical and/or insurance sector, which would allow the company to continue and speed up its growth path by investing in the expansion of its service offering and in marketing. The partners are willing to evaluate both minority and majority investments, with full willingness of the founding partners to continue operating within the company after the transaction. The financial requirement sought is €300k, with a pre-money valuation of €1.5 mio.

Punti di forza

• Service quality and brand recognition: the company has served more than 5,800 private and 60 corporate clients, guaranteeing very high levels of quality and satisfaction with all services provided;
• Customer loyalty: Nearly 50% of purchases in the last 12 months are made by customers who repurchase the service, demonstrating the quality of the services provided;
• Organic growth: the company increased its turnover by 20% in 2023 compared to 2022 without any investment in marketing;
• Owner Registered Technology: web-app developed in-house for sales, reservations management, marketing and administration. Possibility of rapid integration via API;
• Strong presence in a fast-growing and extremely fragmented market due to the increasing sedentariety: in parallel, companies have started to invest in facilitating the use of this type of service by their employees;
• Distribution agreements with major corporate welfare portals;
• B2C Customer Database: more than 5,800 profiled customers;
• B2B Customer Database: more than 55 companies have been retained;
• Therapist Database: more than 400 therapists registered on the platform, more than 3,800 nominal master data.