E-COMMERCE PLATFORM FOR SUSTAINABLE HEALTH & BEAUTY PRODUCTS

Company specifications

This e-commerce provider has developed a value proposition based on two pillars: anti-waste (sustainability strand) and convenience, aspects perfectly in tune with current consumer trends. Initially, the product categories involved were food supplements and cosmetics, with a focus on products close to their expiry date, slightly damaged or end-of-stock (pack change, etc.). This provided a solution to a long channel problem involving suppliers, wholesalers/distributors and pharmacies, parapharmacies and herbalist shops: the presence of product that can no longer be sold and risks being destroyed, although it is still perfectly saleable. Since the platform became active, several hundred thousand packs have been saved from destruction. At the same time, a benefit was generated for end consumers who bought the products at a minimum discount of 50%.

APPLICATION / SCOPE OF PRESENCE

The company started its business in 2017, the first phase of which involved developing the platform and studying market needs (incubation period), then since 2024, customers and sales have increased significantly. Women 35-55 years of age make up 56% of the buyers, largely accustomed to buying online for comfort, without neglecting service and convenience. This focus is the result of the company's correct communication strategy, aimed at effectively reaching the heavy-users of the goods dealt with in the e-commerce channel. From the Customer Satisfaction surveys conducted, it emerges that purchasers of the platform appreciate the clarity of the offers and the service, as well as the brands proposed and the breadth of the range, even in the declination of non-promoted products. From the point of view of sustainability, a differentiating and peculiar element of the proposal, there is ample room for growth in terms of target awareness when, in practical terms, the current primary key to online purchasing remains the commercial offer.

Target

The company is interested in industrial participations (partial or total) in order to realise operational synergies and achieve volumes that improve profitability. In particular, the profile of potential partners includes operators in the e-commerce sector, the pharma channel or other channels where waste and sustainability can be discussed, also at an international level.