This e-commerce provider has developed a value proposition based on two pillars: the fight against waste (sustainability focus) and convenience, perfectly in line with current consumer trends. Initially, the product categories involved were dietary supplements and cosmetics, with a focus on products close to the expiration date, slightly damaged, or end-of-stock items (packaging changes, etc.). In this way, a solution was provided to a longstanding channel issue involving suppliers, wholesalers/distributors, pharmacies, parapharmacies, and herbalist shops: the presence of products that can no longer be sold and risk being destroyed, even though they are still perfectly marketable. Since the platform has been active, several hundred thousand packages have been saved from destruction. At the same time, an advantage has been created for end consumers, who bought products at a minimum discount of 50%.
APPLICATION / PRESENCE AREA
The company started its operations in 2017, with the first launch phase involving the development of the platform and market research (incubation period). Then, from 2024, customers and sales increased significantly. Women aged 35-55 account for 56% of buyers, most of whom are used to shopping online for convenience, without neglecting service and value. This focus is the result of a sound communication strategy by the company, aimed at effectively reaching heavy-users of the product categories handled through the e-commerce channel. Customer Satisfaction surveys show that platform customers appreciate the clarity of offers and service, as well as the brands offered and the wide variety, including unpromoted products. From the point of view of sustainability, a distinctive and unique element of the proposal, there is significant room for growth in raising target awareness, even though the current primary driver for online purchase remains the commercial offer.
