The Innovative Startup operates in the e-learning sector, a potentially very profitable sector with great development opportunities. The core business consists in the development of an online platform dedicated to the delivery of language, artistic, and sports training courses, accessible using an augmented reality headset. The services range from managerial training to support for educational paths, through training courses in Extended Reality and humanistic-museum pathways. The business promoted by the Startup is easily scalable since, having already sustained fixed costs related to the implementation of the platform in the short term, it ensures a much higher return on investment compared to that of other sectors.