Innovative scaleup of high natural cosmetics, whose brand is characterised by a Made in Italy approach: it is developing e-comerce through a community of more than 20,000 users with a significant repurchase rate. The brand's distinctive asset revolves around a few pillars: • efficacy proven by a study conducted by La Sapienza University, in collaboration with dermatologists at an international level • loyalty and repurchase rates exceeding 70% on the online channel • know-how on consolidated online sales (€1 of marketing spending generates €3 of sales) • copyright of the cosmeceutical concept, thanks to the action of essential oils that relax body and mind • genderless, inclusive and multifunctional products: enable short, practical and waste-free skincare • concept embracing sustainability: eco-friendly, waste and contamination-free packaging; each product exceeds 98% naturalness; • strongly premium image and structure, supporting premium digital content.
Target
The majority shareholders, aware that self-financing has become a constraint to growth, are oriented towards the partial or total sale of the company to an industrial investor capable of pooling its assets. They are assured of their full readiness for an optimal handover. The investment will be aimed at introducing the brand in several countries, such as China, the United Arab Emirates, India and the United States, where there are already active partnerships with some distributors.
Punti di forza
proven effectiveness vs. other cosmetic brands
consumer acceptance (short and effective line)
high redemption
premium image while being natural
in line with industry mega trends (inclusivity, sustainability, holistic);
skincare suitable for men and women;
has good product margins, with room for further improvement;
targets the most attractive segments of the global market, where it has already proven its online appeal with over 500 Key Opinion Leaders
reputation fuelled by national opinion leaders: the founder è was recently invited to open Milan Beauty Week, as a case history of innovation
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