FACIAL TREATMENTS, NATURAL PRODUCTS

Disposals
🇮🇹
  • Code:329
  • Sector: OTHER
  • Geographical area transferor: Nord Italia
  • Transferor turnover: € 300.000 - 500.000

Company specifications

Innovative scaleup in high natural cosmetics, with a brand distinguished by its Made in Italy approach: it is growing its e-commerce through a community of over 20,000 users, showing a significant repurchase rate. The brand’s unique asset is based on several pillars: • proven effectiveness from a study conducted by La Sapienza University, in collaboration with internationally renowned dermatologists • loyalty and repurchase rate exceeding 70% on the online channel • consolidated online sales know-how (€1 of marketing spending generates €3 in sales) • concept copyright in cosmeceuticals, thanks to the action of essential oils that relax body and mind • genderless, inclusive and multifunctional products: they offer a short, practical, and waste-free skincare routine • a concept embracing sustainability: eco-friendly, anti-waste and anti-contamination packaging; each product exceeds 98% naturalness • strongly premium image and structure capable of supporting premium digital content.

Target

The majority shareholders, aware that self-financing has become a constraint to growth, are oriented towards selling the company, partially or completely, to an industrial investor able to share its assets. They guarantee full availability for an optimal handover. The investment will focus on introducing the brand into different countries, such as China, United Arab Emirates, India, and the United States, where collaborations with some distributors are already active.

Strenghts

  • proven effectiveness compared to other cosmetic brands
  • high consumer satisfaction (short and effective line)
  • high redemption rate
  • premium image while being natural
  • aligned with major sector trends (inclusivity, sustainability, holistic)
  • skincare suitable for men and women
  • good product margin with further improvement potential
  • targets the most attractive segments of the global market, already recognized online by over 500 Key Opinion Leaders
  • reputation boosted by national opinion leaders: the founder was recently invited to open Milan Beauty Week as an innovation case history

  • TRATTAMENTI VISO, PRODOTTI NATURALI PER LA CURA DELLA PELLE
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