PATENT 'SMART RETAIL DISPLAY' - INTERACTIVE DISPLAY CABINET WITH REAL-TIME BEHAVIOURAL ANALYSIS AND CUSTOMER INTEREST DATA

Trademarks/Patents
🇮🇹
  • Code:398
  • Sector: RETAIL TECHNOLOGY
  • Date: 2019
  • Portée territoriale: Nazionale

brand/patent Specifications

Patent in the Retail Technology sector relating to an intelligent display system designed to monitor and analyze in real time customer behavior and level of interest in products displayed within retail environments.

The technology is based on a smart display unit equipped with cameras, biometric sensors and RFID systems capable of detecting customer proximity and interactions with products.

Based on the detected interest signals, the system automatically activates multimedia informational content or movement mechanisms of the display sections in order to attract the customer's attention and facilitate the purchasing process.

When a product is picked up, an RFID system integrated into the display unit registers the removal of the radio-frequency tag applied to the package and transmits the information to a central control unit, which can activate product-specific informational content.

At the same time, all data related to product interactions are collected and transmitted to an analytics platform that enables manufacturers and retailers to obtain valuable insights into consumer behavior directly at the point of sale.

The solution can be applied in numerous commercial contexts — including food, clothing, cosmetics, automotive, sports, DIY, gardening, toys and personal care products — offering an innovative tool to improve the shopping experience and generate real-time market data.

  • BREVETTO “SMART RETAIL DISPLAY” – MOBILETTO ESPOSITIVO INTERATTIVO CON ANALISI COMPORTAMENTALE E DATI DI INTERESSE CLIENTE IN TEMPO REALE
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