SEASONED PORTIONED MEATS, READY TO COOK OR FULLY COOKED

Company specifications

North American startup that developed a solution for cooking quality meats at home, offering a wide menu of portioned, seasoned, and individually prepared meats (50 items, 20 of which are available on its own e-commerce); consumers can enjoy restaurant-quality dishes at home, prepared in the shortest possible time. Started in October 2020 by two of the leading U.S. B2C e-commerce experts in the food sector, the company was launched nationally in the United States in August 2021 and is receiving orders from consumers across the country. The potential customer base includes 294 million U.S. meat consumers (about 90% of the population): the distribution of actual startup customers shows uniformity by gender and urban area size. Besides the main direct e-commerce sales channel, products can also be purchased through Amazon and similar platforms. The founders are experts in the supply chain of perishable goods in the U.S. They have used their expertise to build a supply and distribution chain that is easily scalable for their company but also serves as a barrier to entry.

Target

The company has launched a Seed funding round aiming to raise $2 million: with a pre-money valuation of $9 million, this amount secures an 18.2% share. Previously, the company had already raised about $1 million from individual investors, including co-founders of Dropbox and Thumbtack and the president of the largest U.S. conventionally fed beef company.

Strenghts

• Disruptive innovation in the $82 billion US retail meat market and nearly $1 trillion global market
• Scalable at a global level: the founders have scaled previous businesses internationally